Why Go Digital?
How are your target customers finding businesses like yours and making purchasing decisions today?
Around 75% of new customers now meet local businesses first online, not through TV commercials or the radio or through other means.
This cultural shift is why going digital in your small business advertising efforts is a smart choice for any growing business. Are you missing out on 75% of your potential customers because you’re not represented online?
Here are a few reasons why digital marketing is a smart choice for you:
Instant Feedback: In a matter of a few hours after launching a digital campaign, you will be able to see what is and isn’t working. Print, radio, and television advertising do not provide as much immediate data, and it may be hard to track exactly how many calls, clicks, or conversions came from these traditional marketing campaigns. However, with digital advertising, you see the exact results and know exactly what is and isn’t working immediately.
Relevance: Because you can specifically target who will be seeing your digital marketing campaigns, your ads will be relevant and obtain high engagement levels. People connect with relevance. And that connection increases sales. In fact, 82% of people say they actually enjoy marketing and advertising content when it’s made more relevant to them.
Cost Effectiveness: Digital marketing is the most cost effective way to market your business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.