Content Marketing Trends in 2019
Content marketing is constantly evolving, and it’s important to stay up to date with the latest technologies and trends. In 2019, content is at the core of all things digital and social. As we reflect on the past few years and plan for the future ahead, we’ve put together our observations and predictions regarding successful content marketing strategies. Here are three content marketing trends your brand can’t ignore in 2019!
Quality Over Quantity: There are currently over 1 billion blogs on the Internet. Roughly 300 hours of video are uploaded to YouTube every minute. And more than 80 million photos are uploaded each day on Instagram alone! With an oversaturation of content, how will your brand stand out? It’s not always best to throw as many links, posts, and articles on the web as possible in hopes of ranking higher or getting seen. In 2019, focus on quality, attention-grabbing content that will spark conversation and conversions rather than spamming your audience with content they won’t engage with.
Personalized Content: Content is what connects a brand and it’s customers. It will be crucial for brands to foster genuine and authentic connections in order to stay relevant in 2019. To do this, focus on personalized content that resonates with your target audience and builds meaningful relationships. Showcase the faces behind the business and highlight the team and culture.
Video & Audio: While written content is vital to a successful content marketing strategy, visual content, specifically video, will dominate in 2019. Whether it’s a series of short episodes, a retargeting ad, a quick boomerang or hyperlapse, Instagram TV or going live on Facebook, pushing creative video content will help set you apart from competitors and increase reach. Along with video, 2019 is the year to promote audio content. With a larger number of individuals listening to podcasts and audio streams while driving and on the go, audio content has potential to take off.